I came across this great article in money magazine a short time ago and thought you all would find thisvery interesting. We all know the Real Estate market is challenging currently and selling your home in this market can be a task in itself. It’s most important to make your home stand above the rest, be priced right and location is key. I hope you find this article helpful if you are thinking of purchasing or selling your home.
It’s no secret, men and women are wired differently. But recent research shows that when it comes to features that motivate them to buy, the connection between the sexes isn’t a battle
America’s most lovable features
While there’s a small difference in what they love the most, our recent survey showed both men and women agree on which top features make them fall in love with a home.
When we asked first-time home buyers “which home amenity would make you, personally, fall in love with a home?,” here were the top answers
| Amenities | All Respondents | Men | Women |
| Master Bathroom | 70% | 64% | 75% |
| Walk-in Closet | 63% | 55% | 72% |
| Gourmet Kitchen | 56% | 51% | 62% |
| Outdoor Deck | 55% | 51% | 58% |
| Wood Floors | 50% | 46% | 53% |
| Pre-wired for entertainment system (e.g., home theater, surround sound) | 35% | 42% | 28% |
| Pool | 27% | 27% | 26% |
| Hot Tub | 24% | 26% | 22% |
| Other | 15% | 15% | 15% |
The big feature conflict:
- Master Baths
- Walk in Closets
- Gourmet Kitchens
Favorites men love (more than women):
- Pre-Wiring for Entertainment System
- Pool
- Hot tub
What the data means for agents
For buyer’s agents, be sure to send and highlight these key motivating features when selecting and showing homes to first-time buyers. For agents with listings, make sure you highlight these features in your listing description.
